FWC26 Marketing Group | FIFA World Cup 2026 Business Opportunities

Key Highlights

• Over 1.2M spectators across Vancouver & Toronto
• High demand for fan engagement, food, merch & digital experiences
• Multi-million dollar untapped revenue potential for small businesses

Why FWC26 Is a Game-Changer for Local Business

The FIFA World Cup isn't just a sports event — it's a once-in-a-generation economic catalyst for cities, entrepreneurs, and innovators. With the 2026 tournament landing in Vancouver and Toronto, there's never been a better time to activate your business for global impact.

Key Insights & Value Propositions

Massive Foot Traffic & Tourism

Over 1.2 million spectators will attend matches across both cities, creating massive foot traffic, tourism, and commercial activity across multiple sectors — retail, hospitality, entertainment, tech, and more.

Diverse Customer Base

Local fans + global travellers = diverse customer base hungry for food, culture, merch, and digital experiences that reflect both global excitement and local flavour.

Untapped Revenue Potential

Most small businesses don't have the time or tools to tailor their offers for a global event. With the right strategy, even solo entrepreneurs can unlock 5- to 6-figure revenue opportunities.

Brand Visibility on a World Stage

For startups and creators, this is a unique moment to gain exposure and build long-term customer relationships with international visitors and local fans alike.

Once-in-a-lifetime Momentum

Unlike annual events, FIFA only comes once every 4 years, and rarely to your city. This is your chance to ride the wave of cultural relevance, fan loyalty, and spending momentum.

Small Businesses are the Local Heroes

FIFA fans crave authentic experiences, meaning they'll often choose a neighbourhood pop-up, cultural vendor, or niche digital product over a big-box alternative. That's your edge.

Let's Meet to Build Your FIFA WORLD CUP 2026 Business Advantage Strategy

Whether you're running an existing business or exploring a new idea, now is the time to prepare for the massive opportunities coming with the FIFA World Cup.

Book a strategy session today and let's develop a custom plan to help you monetize this global event.

Get Started Today