INTRODUCTION
The FIFA World Cup 2026 is more than just a sporting event, it's a multi-billion dollar opportunity for entrepreneurs and small business owners. With matches taking place in Vancouver and Toronto, this global event will bring millions of fans, tourists, and media attention to Canada.
Whether you run a local shop, offer services, or are just starting out, this guide offers 10 real, practical ways to make money during the World Cup, no big budget required.
Let's turn your hustle into a winning game plan.
1. Sell Themed Merchandise
Design and sell World Cup-inspired merch — think T-shirts, scarves, wristbands, tote bags, and flags.
Pro Tip: Focus on local pride (e.g., "Toronto to the World", "VanCity United") or fan humor. Use platforms like Shopify, Printful, or Etsy to launch quickly.
2. Launch a Pop-Up Food Stall or Mobile Cart
Food trucks and pop-ups near match zones or viewing parties can bring in serious revenue.
Hot Ideas: Offer themed menu items (e.g., "Messi Wrap," "Vancouver Special Bowl"), partner with bars, or join vendor fairs.
3. Rent Out Your Space (Airbnb-Style)
Got a room, condo, or basement? Turn it into a short-term rental for traveling fans.
Pro Tip: Make your listing "World Cup Ready" with flags, snacks, and nearby transport info.
4. Host Fan Watch Parties or Experiences
Transform your backyard, café, or venue into a World Cup party zone.
What to Offer: Big screen streaming, themed decor, drinks/snacks, tickets or packages. You can even partner with local DJs or vendors for add-ons.
5. Offer Creative Services to Local Businesses
Are you a designer, photographer, or videographer? Help brands capitalize on the event with themed campaigns.
Ideas: Create posters, promo videos, product packaging, or even Instagram reels for businesses targeting fan foot traffic.
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Note: Please include your Business name, Location, and a brief bio about your business or idea. (Free e-books are sent out within 24 hrs)
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FWC26 Business strategy - Ebook
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Let's Meet to Build Your FIFA WORLD CUP 2026 Business Advantage Strategy
Whether you're running an existing business or exploring a new idea, now is the time to prepare for the massive opportunities coming with the FIFA World Cup.
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